Leisure wear for M&S - Approach to rebalance life with a shift towards wellbeing,
minimalist silhouettes with cozy textures.
This project talks about the change in buying behavior post covid, new ways to approach lounge/leisure wear, competition analysis and range built as per the learning from
various exercise of trends and market analysis.
Pleasing to the eyes prints, soft and cozy pallet with neutrals and rose shades with a joy of pop color, luxe detail in terms of fabrication and trims which gives the ease of staying In and
going out as well.
RESEARCH BOARD
VISUAL GOALS
BRAND MAPPING
MOOD BOARD
PRINT JOURNEY
RANGE BOARD
LOOK BOARD
